Businesses waste time chasing the wrong customers. This waste starts at the top. Whoever is setting the company strategy, whether they know how to do it or not needs to understand who is the best customer for their products and services, then focus on that customer, anything else is a wasted effort.
“Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them.”
— Don Quixote